In 2007, Club Med decided to renovate the window displays at its 46 agencies throughout France, and equip them with multi-display systems aiming to attract passers-by. The concept was created by one major French architectural design agency named AKDV. Club Med chose C-nario’s French partner, APIA Solutions, to deploy and operate the systems based on C-nario’s software solutions for dynamic displays.

Objectives 
Generate more traffic through out  the agencies by attracting passers-by with information, advertisements and other commercial messages.

Description
Three screens installed in each agency, display content consisting of 30-second loops of promotional information. The first screen displays video movies that convey the experience at Club-Med vacation resorts, various images are displayed on the second screen, and promotional text messages and news on the third. The display on each screen is correlated with the two other screens, to avoid discrepancy.

Challenges
Content  to be delivered simultaneously on all three screens, with maximum synchronization and coordination between the screens, while maintaining the highest possible quality. That way, the screen becomes a true incentive to travel, enticing the viewer to cross the threshold and enter the agencies.

Solution
C-nario Messenger, a complete digital signage display, distribution and management platform, and C-nario's Canvas controller were selected to create a multi-screen synchronized solution. C-nario's Canvas offers real time synchronization of content without loss of definition, unlike the process of content expansion on multiple screens, which can lead to quality deterioration. The advantage here is display quality, coupled with the ability to modify content separately. C-nario’s partner, APIA Solutions, operates the three-screen networks, and updates the media, playlist and scheduling. All 46 outlets were equipped by the end of June 2008.

Results 
Excellent perception of Club Med’s image and an large increase in people stopping to watch the windows and take in the agencies’ offers  - increasing overall revenues!